Being on-brand is the repetition of your brand messaging and visuals to ensure your story is communicated. The classic Rule of Seven states that a human needs to see something seven times or more to internalize the message and act on it. Today with the influx of information, ads, imagery and insanity I’ve heard it’s more like 14-17. That means you have to hit your guest with your brand that many times to make money off of them, and it needs to be repetitive. Staying on brand